New Year NICAS Operational Support Webinar

NICAS is excited to announce the second of our Operational Support webinars, a series aimed at providing accredited centres and those applying for accredited status with valuable insights and support in planning, marketing, and managing their NICAS programmes. No matter which NICAS schemes you’re currently running or planning – whether it’s NICAS Climbing, Bouldering, Wild Climbers, or Clip – this guidance will help give your centre a boost.

Our next module – “NICAS Operational Support Module: Thinking Outside the Box” – will take place on Tuesday 14 January 2025 at 10.00am, and will be hosted by our Head of Commercial Partnerships, Tom Vaessen-Walker. Tom brings over 20 years of operational experience in the climbing sector and has managed the UK’s largest NICAS programme, making him the ideal guide on this topic.

In this webinar, we’ll explore insights across two key areas:

• Scheme Utilisation: Uncover unique strategies to make full potential of your NICAS schemes. By ‘thinking outside the box’ we’ll explore how you cannot only enhance your facility’s offerings but also attract a wider audience, retain existing customers, and boost overall revenue.

• Marketing Trends & Tools: Explore innovative and unconventional strategies for marketing that go beyond traditional methods. We will discuss practical examples, creative ideas, and actionable tips that can help your climbing wall stand out, maintain long-term customer engagement, and create a sustainable growth model for your business. We will also look at the latest marketing trends and tools to enhance and simplify your outreach efforts. And yes, we will include AI! 

At the end of each section, we will open up for Q&A. Any unanswered questions will be followed up and sent out after the webinar with additional support materials.

While the first module focused on addressing the practical aspects of scheduling, staffing, and marketing for your NICAS schemes, this module aims to ignite your creative side and encourage you to ‘Think Outside the Box’.

Don’t miss this opportunity to enhance the success of your NICAS schemes!

• Date: Tuesday 14 January 2025
• Time: 10.00am to 11.30am
• Location: Online via Zoom
• Recording: This session will be recorded, and an edited version will be made available on NICAS Pro by 1 Feb 2025.